Showing appreciation and expressing gratitude for your customers goes a long way in building positive and lasting relationships. But how do you thank customers in a genuine yet professional way?
In this article, we discuss why you should send 'thank you' notes and 35 'thank you for your business’ messages to make a positive impact.
Jump right to:
- Why send 'thank you for your business’ messages?
- 35 ‘Thank you for your business’ message templates
- Best practices for sending and crafting 'thank you' messages
- How to choose the right channel for your 'thank you' messages
<h2 id="Why">Why send “thank you for your business” messages?</h2>
In the business world, expressing gratitude goes a long way in building and maintaining relationships. Here are a few reasons to consider sending thanks for your business messages to customers:
- It shows customers you care. Research suggests that 68 percent of customers leave a business due to perceived indifference. This makes it imperative to show you value them. A 'thank you' is a simple yet effective way to show you care and reduce churn.
- Customers are more likely to buy from you again. When customers feel appreciated, they’re more likely to buy again and become loyal. Research shows that 74 percent of customers say feeling understood, valued, and appreciated is what drives their loyalty.
- It can lead to higher satisfaction ratings. When customers have a positive experience with your business from beginning to end, they’re more likely to feel satisfied and recommend your brand to others. A 'thank you' message post-purchase or post-service goes a long way in building a positive experience.
<h2 id="Templates">35 ‘Thank you for your business’ message templates</h2>
Use one of these 'thank you for your business’ message templates to express genuine appreciation. With just a few personal touches, you can customize these simple ‘thank you’ messages to your business needs.
1. Thanks for being a [company] customer. Your business means the world to us!
2. Thank you for doing business with us, [name]! We’re so appreciative of customers like you.
3. Thank you for your business, [name]! We look forward to serving you again.
4. Thanks for being a valued customer, [name]! Please let us know if there’s anything we can do to better serve you.
5. We know there are many companies out there – thanks for choosing us!
6. A business is nothing without its customers. Thank you for choosing us for your [X] needs.
7. Thanks from all of us at [company]. We hope you enjoyed your purchase.
8. Thank you for your purchase, [name]! We hope you love it.
9. Thanks for your order, [name]. As a token of our gratitude, enjoy [X%} off your next purchase with code [X].
10. Thanks for making your first purchase! If you have any questions, please don’t hesitate to contact us at [contact method].
11. Thank you for shopping with our small business! Every bit of support helps.
12. Thank you for your continued support of our small business! [Company] wouldn’t be where it is today without you.
13. Thanks for choosing our small business. Your support means the world to all of us at [company].
14. We sincerely appreciate your business and trust in [company]. Thanks for choosing us.
15. Your trust is greatly appreciated. Thanks for choosing [company] for your needs.
16. Thanks for joining us at [company]. We look forward to serving you again!
17. Thanks for trusting [company] with your service needs. We hope to see you next time.
18. Thank you for joining us on [date] for [event]. We hope you enjoyed it!
19. We sincerely appreciate your business, [name]! Thanks for choosing us.
20. Thanks again for your business, [name]! We really enjoyed working with you to [X].
21. Thanks for being a loyal customer, [name]. As a gift, we're offering you [X%] off your next purchase. Use code [X] at checkout.
22. Your loyalty and support mean the world to us. Thanks for being [company’s] valued customer.
23. Thank you for your continued support of [company]. Your loyalty means so much to us.
24. We’re so grateful for you, [name]. Here’s [X%] off your next order as a gift for being a loyal customer. Use code [X] at checkout.
25. Hi [name], you’ve been with us for [X] years! Thanks for your continued support.
26. Thanks for choosing [company]! Your review means a lot to me and my business. Please consider leaving one: [link]
27. Thanks for visiting [company]! Please let us know how we did in this brief survey: [link]
28. Thank you for considering us and referring your friend to our business! It means a lot.
29. Thanks for choosing us. We hope you enjoy [product] as much as we enjoyed making it for you!
30. Thanks for visiting us at [company]. As a token of our appreciation, get a [free gift] at your next visit. Just show us this text!
31. Thanks for contacting [company]! We’ll be in touch soon.
32. Thank you for trusting me with your business. It’s been a pleasure working with you.
33. Hi [name]. Thank you for your review and continued business! Your feedback is valuable for us to improve.
34. Hey, [name]. We apologize our first [service] was not up to our typical standards. Thanks for giving us a second chance.
35. [Company] was recently named [award]. We couldn’t have done it without your support. Thank YOU!
<h2 id="Best">Best practices for sending and crafting 'thank you' messages</h2>
Don’t overcomplicate professional ‘thank you’ messages; just keep these best practices in mind.
- Get the tone right. Ensure your 'thank you' message embodies the right tone. You don’t want to sound rigid by being overly professional, but you don’t want to be too casual either. Strike the right balance and keep your message conversational, positive, and genuine.
- Tailor your message. 'Thank you' messages should be tailored to your audience and industry. For example, an ecommerce business may want to thank customers for their purchase, while a nonprofit may want to thank customers for their support. It’s important to mention some specifics about the business engagement to add personalization and make it more meaningful.
- Show genuine appreciation. Make it clear in the message how much your customer’s support or purchase means to your business.
- Skip the upsell. 'Thank you' notes show appreciation to customers. It’s not the time to try to upsell them. An overtly apparent attempt at a sale in the 'thank you' message may rub your audience the wrong way.
- Be mindful of timing. Pay attention to the timing of your 'thank you' message. The best timing will differ based on your business and product offerings, but a general rule of thumb is to aim for timely ‘thank you’ notes. For example, a small shop on Etsy may want to send a 'thank you' note with the order, while a dog trainer may want to thank their client right after the training program ends.
- Be mindful of frequency. If customers receive too many 'thank you' messages from your business, the words can lose meaning. Be intentional with the frequency of your messages.
- Be concise. When it comes to professional 'thank you' messages, you don’t need to be super lengthy and heartfelt. For businesses, it’s better to be short, sweet, and to the point with your gratitude.
- Ask for feedback. Don’t be afraid to use your 'thank you' message to ask customers to share feedback about their experience. Include a survey link in your message for easy access.
- Make your message memorable. When possible, try to make your 'thank you' message stand out. This could include sharing a small gift, a coupon for a future purchase, or featuring a customer on your business’ social media page.
<h2 id="Channel">How to choose the best channel for business 'thank you' messages</h2>
When sending customers a 'thank you' message, you need to consider how you’ll deliver it. Email, text, social media, package inserts, or handwritten notes are common ways to share 'thank you' messages.
The best channel for your business will depend on several factors, including your business size, the product or service offered, and customer preferences. Let’s look at some advantages and disadvantages of the most common channels.
Email is the most popular way businesses send ‘thank you’ messages. Email is easy to execute at scale, is built for longer messages, can support visuals, and is relatively affordable. However, it is highly saturated and may feel impersonal.
In the example below, a jazz club emailed a customer, thanking them for visiting. This message sincerely expressed their gratitude for the support.
Handwritten notes
Some companies send handwritten ‘thank you’ letters to clients. This personal touch can help you stand out and express genuine appreciation, but it’s also time-consuming and expensive, considering the labor, postage, and card stock costs.
One company known for its genuine ‘thank you’ notes to customers is Chewy. The business turns customers’ pet photos into painted portraits sent to customers alongside handwritten appreciation notes.
SMS messages
More businesses are choosing SMS to communicate with their clients. Texting is a great way to have personalized conversations with your customers at scale. Texting is more affordable than handwritten letters yet more personalized than an email. Additionally, 98 percent of texts are opened, ensuring your message is seen.
In the following example, a dog trainer sends a ‘thank you’ text message after a two-month training program. They personalize the message with both the owner’s and pet’s names.
Social media
Social media is another way to express gratitude and share ‘thank you’ messages. Your business could create a post thanking customers, shout out a particular customer for a purchase, or reply to comments and DMs with ‘thank you’ messages.
This is a relatively affordable way to stand out, but not everyone has a social media presence or checks it regularly.
In the following example, a brand thanks a customer for leaving a great review. This helps them feel appreciated for taking the time to leave a review and for their support.
Did you know you can manage social media story replies and direct messages from your Textline dashboard? Textline makes it easier to manage your customer communication channels.
Package insert
Some brands add a digital, printed ‘thank you’ note when shipping a product. While this method can help your brand stand out, these notes can also get lost in the shuffle when customers aren’t looking for them, and they are less personalized since they are pre-printed in bulk.
The following example shows what one of these digital 'thank you' notes entails.
Simplify and scale ‘thank you’ texts with Textline
Many businesses send 'thank you' messages via text. That’s because SMS has high open rates, and messages can be personalized at scale. So, what are you waiting for?
Textline’s SMS platform has robust automation capabilities and lets you save text templates to save time and simplify texting.
Give Textline a try for free today and start expressing gratitude and improving customer relationships.
