Today Textline launched a major update to its platform. In the coming months, we will look back at this milestone and see it as a pivotal launching point of growth. Not just growth for the Textline business or the application, but for our customers. Textline is a customer-first company. That means the decisions we make about features, design, integrations, and so forth are done with our customers’ goals in mind. Those goals are as varied as our customers who range from the Fortune 500 to the Garage Startup. Big or small, all of our customers have one thing in common; they want to have meaningful and engaging conversations with their customers through text messages. Today's launch helps ensure that those conversations can happen quickly and effectively. If you're a Textline customer there are a couple things that you might notice after logging in.
The first thing you will notice is that the design elements of the interface have been updated. This design change brings the application more in-line with the rest of the identity to create consistency across all Textline experiences. Your experience; from clicking on an advertisement, getting your textable phone number, and sending your first shortcut message should be consistent. Consistency helps to improve adoption and discovery of features by creating predictability across interactions with Textline. It also has the long-term benefit of making it easier to create new features and integrations in the future.
Speaking of features, the second change you may notice is that some features, objects, and actions have moved. This new design does a better job at organizing the components and sections of the interface. Now, like-minded elements are grouped together and easier to find. Additionally, in the future, this structure will allow us to build more efficiently on top of Textline. Additionally, some rearrangement has been done for the sake of space, while other changes are for clarity. Creating more space in the interface means that we can share more information with our customers without it looking and feeling cramped. In other instances, we can make elements like the global navigation more clear and accessible.
The update today builds on an excellent foundation and sets new standards for moving forward. We can't wait to develop Textline on top of this redesign, and we are excited about the new features and integrations planned for the coming months. Thanks to all of the customers who have provided (and continue to provide) valuable feedback.